General Agency

Independence,
backed by infrastructure.

Integritas gives independent agents and agency owners the support to build on their own terms without having to build every system alone. The infrastructure sits behind the practice so the agency can stay focused on its clients, its growth, and the business it is building.

Agents & Agencies

Build your agency without having to build
the entire back office.

Running an independent agency takes more than selling well. Licensing, contracting, case support, underwriting coordination, technology, servicing, training, and day-to-day operations all have to work behind the scenes. Integritas helps provide that infrastructure so you can stay focused on clients, production, and growth without having to build every support function on your own.

The infrastructure behind your agency.

A strong independent agency needs more than access to carriers. It needs coordinated support behind the business. Integritas brings licensing, contracting, case development, policy design, training, servicing, technology, and operational support together through one General Agency relationship, giving agency owners more capacity to focus on clients, production, and growth.

Practice

  • Entity, Licensing & Contracting Support

    Integritas helps sub-agencies expand into new jurisdictions and maintain the registrations needed to operate there. Support can include state insurance license filings, foreign qualification and entity registrations where required, DBA or fictitious-name filings, carrier appointments, contracting, renewals, and related documentation.

    Explore Licensing, Contracting & Practice Support

  • Operational Support

    Practical support for workflows, servicing, case movement, and the day-to-day work that keeps the agency organized and responsive.

Case

  • Carrier Access & Case Development

    Support evaluating carrier fit, developing the case, and moving opportunities from initial strategy through application and underwriting.

  • Policy Design & Case Strategy

    Illustration design, policy structure, technical case support, and strategic guidance for agents working through more complex planning situations.

  • Agent Education & Training

    Practical training, case review, mentoring, and ongoing development designed to strengthen field execution and producer capability.

Agency

  • Agency Relationship Management

    Ongoing communication with agency leadership to understand priorities, coordinate support, and keep the General Agency relationship aligned with the needs of the practice.

  • Infrastructure & Service Development

    Technology, workflows, servicing resources, and operating capabilities designed to help the agency function more efficiently as it grows.

  • Growth Support

    Support for agencies expanding production, developing agents, adding capabilities, and building toward a larger independent practice.

Your brand. Your clients.
Your way of doing business.

Integritas is built to strengthen independent agencies without absorbing the business they have built. Sub-agencies keep their own name, market presence, client relationships, and way of serving clients while using Integritas for the infrastructure behind the practice.

Independence includes how you serve clients.

We do not require every sub-agency to market the same way, present the same way, or approach insurance design through a single philosophy. Agencies should be able to develop their own methods and client experience, provided the work remains ethical, transparent, compliant, and consistent with applicable carrier, licensing, and regulatory requirements.

The client relationship stays with the sub-agency.

If a sub-agency leaves Integritas, the clients and client relationships it developed remain with that sub-agency to continue serving, subject to the applicable agreements, carrier requirements, and regulatory obligations.

Your contractual interest is vested from the start.

The sub-agency’s contractual interest in business it originates is fully vested from origination, subject to the applicable carrier and agency agreements. Compensation, including renewals and any General Agency override or support allocation, continues according to the agreed compensation schedule.

Infrastructure without absorption.

Integritas is here to expand what an independent agency can do, not to absorb its identity, dictate its brand, or take ownership of the business it is building.

*Where Integritas has regulatory, carrier, compliance, or supervisory obligations, those responsibilities continue to apply. Independence does not override applicable contractual or regulatory requirements.

Partner Advantages

Partner Benefits

Independence should not mean giving up the advantages of scale.

Independent agents often have to choose between autonomy and access to the kinds of benefit and retirement programs more commonly associated with larger organizations. Integritas is designed to close that gap.

Qualifying partners may have access to group health insurance options, 401(k) retirement plan opportunities, and additional support through a tiered partner-benefits structure. As production grows, Integritas may also contribute toward qualifying benefit or retirement programs, subject to applicable eligibility and program requirements.

The goal is to give independent agencies more of the advantages that traditionally come with scale without asking them to give up their brand, their clients, or the way they choose to build their business.

Built for independence
at every stage.

Integritas is designed for agents and agency owners who want to build on their own terms without being left to build every system alone. Whether you are growing from individual production into ownership or already leading an established agency, the relationship is built around independence, infrastructure, and room to grow.

You are building toward ownership.

You want greater control over your practice, your clients, and the business you are creating.

You already own the agency.

You have the relationships and production, but want stronger infrastructure behind licensing, cases, operations, training, and growth.

You are growing before everything is built.

You may not have every department, system, or support function in place yet, but you are serious about operating professionally.

You want support without surrendering control.

You value access to a General Agency relationship, experienced support, and broader resources without giving up your identity or becoming part of someone else’s brand.

You are established and want more capacity.

Your agency is already operating, but stronger communication, case support, servicing, technology, training, or operational depth could help you scale more effectively.

Size is not the measure of fit. Direction is.

Integritas can support individual producers, emerging teams, and established agencies. Agency ownership is not a requirement to work with us, and growth does not have to follow a single path.

Built for the right kind
of independence.

Integritas is designed for agents and agency owners who want real control over what they are building, while also valuing the structure, professionalism, and accountability required to build it well. Independence here does not mean operating alone. It means owning the direction of your business with serious infrastructure behind it.

Where we align

You want to build something you own.

You value control over your brand, client relationships, and the direction of your practice.

You want independence with infrastructure behind it.

You want access to case support, licensing, operations, training, technology, and a General Agency relationship without giving up your identity.

You take the business seriously.

Whether you are an individual producer, an emerging team, or an established agency, you care about operating professionally and building for the long term.

You value transparency and sound practice.

You want freedom in how you serve clients while maintaining ethical standards, clear communication, and appropriate compliance.

You want a relationship, not just an appointment.

You are looking for a General Agency that can remain useful as your business develops.

Where we are different

We are not a captive agency.

Integritas does not require sub-agencies to become part of our consumer-facing brand or adopt a single house identity.

We are not a franchise.

Agencies are not buying into a prescribed business format or giving up ownership of the business they are building.

We do not ask agencies to surrender their brand or client relationships.

The infrastructure sits behind the practice. It is not intended to replace the practice.

We are not built around one mandatory sales philosophy.

Agencies can develop their own approach to client service and insurance design within applicable carrier, licensing, compliance, and regulatory requirements.

We are not simply a writing-number relationship.

The model is designed around ongoing support, communication, case capability, and the infrastructure behind an independent practice.

The relationship is built around alignment, not size.

Production, geography, carrier availability, licensing, and the needs of the agency all shape how the relationship is structured. What matters most is a shared commitment to independence, professional standards, and building a serious business.

*Appointments, licensing, carrier access, and available support remain subject to applicable agreements, carrier requirements, regulatory obligations, and Integritas capabilities.

Build what is yours.
Put the right infrastructure behind it.

If you are building an agency you intend to own, grow, and lead on your terms, Integritas can provide the infrastructure, case support, operational depth, and General Agency relationship behind it. Start a conversation about what you are building and where Integritas may fit.

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